BRITISH AIRWAYS: DISCOVER YOUROPE

Digital Content, Social

Awards: DMA International ECHO Leader

Brief: Convey to young Americans that British Airways offers more ways to get to Europe than any other airline.

Response: Discover Yourope, a first person Choose-Your-Own-Adventure annotated video experience that let users click through different sides of Barcelona, Berlin, Paris and Rome, complete with itineraries and playlists for each video journey. Because more ways to get to Europe means more ways to make it your own.

Go ahead and give it a spin:

And here's a case study of the campaign.

Results: Travel trends site Skift said "The video's smart use of technology will stir up wanderlust in even the most grounded of viewers and surely be one of the best travel ads launched this holiday season."

Credits:

Creative Directors: Jim Thompson, Simona Lo
Copy: JM DaVirro
Art Director: Katie O'Keefe
Director: Brandon LaGanke